fanhuiye

News Network International Shine March 25, we all know, the first tier cities has always been a great national and internationally famous brand shoes, but now major sportswear brands in China such as Nike and Adidas have created two foreign brands, local Chinese Li Ning Anta and monitoring. According to the HSBC report on these four brands custom air jordans account for 71% market share and other companies in China to concrete steps and 361 degrees. Some of the emerging city shoe is very difficult to line up. The now cheap jordan shoes to avoid too many side of the hoof, not directly related to the primary market, taking the cities of the second and third shows his muscles. In China, brand shoes are not only the first tier cities, reliable market. first class cities in the brain signals bombing is still low, and saturation. But in the cities of the second and third cities did not lead and demonstrate the vitality and unlimited possibility. increase, in fact, during the years, the second and third stage began in the cities of the national market share.

At the end of 2009, the central working conference on promoting the economy of urbanization, cities jordan shoes in the second and third levels offer more opportunities. In recent years, the top of the second and third tier cities, and even the rapid expansion of the county seat. In these markets, the largest air jordan packages in China, such as Nike and Adidas sneakers, etc., do not dare. Edge encirclement urban line, the evacuation of the city strong foreign competitors, and expert professional internal market - which broke his back in an important point. These elderly people in poor areas, now has the money to go on holiday, buy home audio systems, and shoes - they are like any consumer. Edge currently has over 6,000 branches and has opened three new stores during the days retro jordan shoes of development. By contrast, Nike and Adidas in China, around 3500 branches each. Choose the goal is to major business districts across the country opened its first store sneaky, you first mover advantage. Most other national brands, even this strategy and the high growth rate. Second and third level cities are less Chinese cities, reduced consumption, but huge population and consumer demand is beyond doubt. In particular, the issue of provincial population, economic crisis, people go out less, the demand of local consumers to the fact that some companies returning air jordan fusions migrant workers, local, county-level cities, open shops for shoes, increased significantly shoes need. Some cities in the second and third level also has advantages in terms of geography, traffic has increased and many cities in the region of high-end consumers willing to spend to gain the support of their accredited products known brand.

But the level of urban economic development, history and development of business models used by other factors, shopping downtown shoe is not for the same period, especially in the third series, regional cities, is a trademark of rare luxury footwear, medium and brand sales account for lower tariffs for the ordinary consumer market and the best selling shoes or the latest shoes, compared to the popular trend of domestic cities. For example, a number of shoe market, the brand is like selling shoes is not very high, and shoes on the market are outdated, should be borne by the local population used is the popular style of local, as the relatively cities of these popular models, rather slow. Indeed, many international brands in this country to the cities of the second and third level, but the purchasing power to buy premium products reaching the promotion, but the economic boom in China in recent years, urbanization, many cities in the second and third level rose rapidly, increasing purchasing power. And local brands like Li Ning, Anta, and other companies are also actively expanding their shoes in the cities of the second and third level of coverage of products.